Due to lack of affordable housing, many people are experiencing homelessness all over the United States.
In an effort to combat this, U-Haul is upcycling old trucks as tiny homes for families to have a place to get back on their feet. Everyone who uses U-Haul is in a transitional phase, some people are just a bit more between homes.
Awards:
2022 Austin ADDYs Student Best in Show - OOH/Ambient Media
2022 Austin ADDYs Gold - OOH/Ambient Media
2022 Austin ADDYs Silver - Consumer Campaign
AD: Helen Hulsey
CW: Abby Adams
After years of wear and tear, U-Hauls are being retired to lots, but now they can be put to a greater use.
Introducing, U-Homes, a sustainable option for housing that provides a place for those between homes.
OOH:
Over half of those experiencing homelessness still have access to internet via smart phones, so QR codes on murals and packaging boxes will allow those in need to sign up to receive a free U-Home.
LinkedIn Activation + Promo:
Remote work allowed people to move outside the cities where they’re employed- sometimes even states away.
So LinkedIn auto-replies ask those who are now making big moves at work to join the cause. With every 1,000 mile U-Haul rental, you can help someone receive a U-Home.
With U-Haul, your next move could also be someone else’s.
Ikea Partnership:
Ikea will help furnish the U-homes to make the most out of the space we have.
In exchange U-Haul is donating a U-Home for Ikea’s showroom to assist in Ikea’s mission to create functional furnishings and inspire those interested in small-scale sustainable living.